PENGEMBANGAN APLIKASI M-COMMERCE SEBAGAI MEDIA PUBLIKASI DAN PROMOSI PRODUK GERABAH KASONGAN
|Title||PENGEMBANGAN APLIKASI M-COMMERCE SEBAGAI MEDIA PUBLIKASI DAN PROMOSI PRODUK GERABAH KASONGAN|
|Year of Publication||2011|
|Number of Volumes||1|
|Nama Jurnal||Jurnal RISET DAERAH, BAPPEDA Kabupaten Bantul DIY|
|Keywords||communication and information technology, earthenware, Kasongan Tourism Village, marketing, M.Commerce|
Kasongan Tourism Village, which is situated at Bangunjiwo Village, Kasihan Subdistrict, is the center of earthenware production. Most of the people there have routinely worked to make unique handicrafts and souvenirs from clay.So far, orders mostly come from the United States of America, Netherlands, Malaysia, and Italy. The global monetery crisis decreased the sale by 50% in 2009. This decrease has gone on upto now. Consequently, the craftmen have had to lessen their products from 500-1,000 units to 300-600 units per month. The chief factor that is deemed to be responsible for this sale decrease is the product marketing system which conventionally only rellies on leaflets, brocures, and exhibitions. Meanwhile, the available communication and information technology has not been utilized optimally.